BUSO731 Social Media and Web Analytics (2 cr)
The advent of the sharing economy and the growth of social media platforms have provided unprecedented access to vast amounts of information and in the process transformed industries, spawned success stories, and redefined traditional business landscapes. This course will examine the strategic implications of these technological developments for businesses, consumers, and society at large. In this course, we will review concepts and principles related to online platforms, social media, and web analytics, and examine the opportunities and challenges associated with business use of social media and web technologies. Through a combination of readings, simulations, case discussions, presentations, and hands-on projects/assignments we will learn about (i) the characteristics of networks, platforms, social media, and the sharing economy, and their potential to transform businesses and society, (ii) emerging business models and social media strategies, and (iii) approaches that businesses and policy makers can use to evaluate, apply, and leverage these technologies.
BUSO758G Financial Restructuring (2cr)
Examines alternative ways to increase firm value through corporate restructuring, including mergers and acquisitions, spin-offs, carve-outs, leveraged buy-outs, and bankruptcy restructurings. Focus is on theory, practice, empirical evidence, and legal constraints related to each of these forms of restructuring, and emphasis is placed on valuation analysis and strategic considerations.
BUSO741 Consumer Behavior (2 cr)
The field of consumer behavior involves the study of the processes involved when individuals (or groups) select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires. This course is intended to enhance your understanding of consumer behavior and how it can be utilized by marketing managers to develop effective marketing strategies. Questions we will answer include:
- what factors determine whether consumers will pay attention to the information you provide to them about your product or service?
- what factors determine whether they will be able to remember this information?
- what actions can you take to persuade people to try your product?
- when people try your product, what factors influence their evaluation of it?
Understanding all of these factors is essential if you are trying to get a customer to choose your product or service repeatedly over time, in addition to generating word-of-mouth for your product. Understanding consumer information processing also is critical to the successful design and implementation of marketing research. We find that students enjoy learning about consumer research and often end up discovering as much about how they themselves are influenced by marketing actions as about how they can influence others.
BUSO751 Supply Chain Risk Management (2 cr)
The key to resiliency in the global enterprise is supply chain risk management (SCRM) capability. With this course, you can develop your skills in risk identification, assessment, and mitigation, master industry standard software like Resilinc and learn to enable a team experience with cloud-based supply chain risk analytics and management software, the basis of SCRM.