Chris Archer is a pitcher for Major League Baseball's Tampa Bay Rays. Archer uses social media to connect with young fans and share inspirational messages. In this video he shares best practices that he keeps in mind before sending anything out.

First and foremost, he advises that before Tweeting, think about it for 10-15 minutes. He's always focused on keeping his messages positive and in alignment with his true self. He never rushes his social media posts, which helps him avoid an overly emotional response. He also says that he strives to remain in a frame of mind as though he's talking to his mother, which helps ensure that his posts remain appropriate.